Pentagram partner Daniel Weil has created a new design for the chess set, which is making its debut at the World Chess Candidates Tournament in London.
Weil was asked to design the new pieces following Pentagram’s earlier work with organisation World Chess, which saw John Rushworth create a new identity for the organisation, Naresh Ramchandani work on campaigns, and Weil design the playing environments.
World Chess is operated by entrepreneur Andrew Paulson, who wants to return chess to its 1970s levels of popularity with new interactive and televised coverage.
Those competing in the current tournament include 23-year-old Norwegian Magnus Carlsen, who is rated as the best player in history.
Weil says, ‘Chess is such an extraordinarily popular pursuit, and we’re aiming to give it more visibility.
‘We want to sharpen the theatricality and allow the players to be the characters that they are.’
Weil says he looked to the Staunton Chess Set, first produced in 1849 and used for competitions since then, for initial inspiration.
He says, ‘When the initial Staunton set was produced there was great precision – since then a disrepair had set in. I had to unravel the rationale behind the original set.’
The Staunton set was designed by Nathanial Cook. Weil says, ‘He was an architect, and the set had certain characteristics common to Victoria Neo-Classical architecture.
‘The Knight, for example, is based on the head of the dying horse from the Elgin Marbles, which is why you get that expression of agony.’
Carrying through the Classical theme, Weil linked the eight major chess pieces to the eight columns of the façade of the Parthanon. He redrew the height of the pieces to reflect the pitch of the façade, so that the pieces before play would evoke the structure of a Classical building.
This provides visibility for the pieces throughout the game, while hierarchy is expressed through the width of the pieces, with the King having the largest base.
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